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This Place Matters
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It's fun and most of all... this place matters!
We have the full support of the Los Angeles Conservancy, many historians and local architects who strongly believes Liberty Park and former Beneficial Plaza on 3700 Wilshire Boulevard to be a significant historical resource.
On January 9, 2017, the Los Angeles Conservancy wrote a letter to the city planning department the need for a full Environmental Impact Report (EIR).
"On behalf of the Los Angeles Conservancy, we submit these comments on the historic significance of the former Beneficial Plaza and Liberty Park at 3700 Wilshire Boulevard, now known as Wilshire Park Place, and the need for a full Environmental Impact Report (EIR) prior to the approval of any project that would adversely impact this building and its park.
The Conservancy has long considered Beneficial Plaza and Liberty Park to be a significant historical resource. The proposed project, which would replace Liberty Park with a 36-story mixed-use residential tower with low-scale retail spaces, would remove an integral component of the property’s original design and destroy the interlinked aesthetic relationship that the Beneficial Plaza tower has with the park and Wilshire Boulevard and thus result in significant impacts, whereby the California Environmental Quality Act (CEQA) calls for the need to identify and consider a range of viable preservation alternatives.
The Conservancy believes that Beneficial Plaza and Liberty Park, which attains 50 years of age in 2017, qualifies as a historical resource based on its architectural and cultural significance associated with master designers, its unique site plan integrating a large-scale landscaped park, and its association with Beneficial Insurance Group CEO Joseph N. Mitchell, whose leadership resulted in a significant and unique aesthetic contribution to the Wilshire corridor..."Alan Hess, an architectural historian, and Mia Lehrer of Mia Lehrer and Associates, an award-winning landscape architectural firm, have both written letters to the city planning department stating that the 2.5-acre, open space at 3700 Wilshire Boulevard is a classic example of Peter Walker’s minimalist, reductive style. A full Environmental Impact Report (EIR) is needed prior to the approval of any project that would adversely impact this building and its park.